This week at CeBIT in Hannover, Germany, Vodafone Germany announced a five-year deal with BMW to fit all its vehicles with mobile SIM chips for telematics services. The deal involves fitting SIM cards within the vehicles at the assembly plant.
Starting this summer, all new BMW (Munich, Germany) series vehicles will be fitted with the SIM chip, which can provide customers access to in-car online services, a 24/7 personal concierge service and an emergency call function. The technology can also advise the driver on how to avoid traffic jams.
In the future, this technology will become even more crucial for the automotive sector with the introduction of ‘eCall' - the automatic vehicle emergency call system in that is being planned by the European Union, says Vodafone. From 2015 onwards, all new cars will be fitted with latest mobile data connection and SIM card that automatically calls the emergency services in the event of an accident.