Automotive and health to fuel M2M growth in 2013, says Deutsche Telekom

The automotive industry will continue to fuel M2M growth in Europe next year, while in the US the health sector will be the main M2M spur.

These are the predictions of German telecoms incumbent Deutsche Telekom (Bonn, Germany), which has put M2M at the heart of its growth strategy.

According to Jurgen Hase, the vice president of Deutsche Telekom’s M2M Competence Center, a mixture of competition and regulation will aid M2M players targeting the European automotive industry.

The European Union has ruled that from 2015 all newly registered motor vehicles must be equipped with an eCall emergency call system.

Automotive manufacturers are focusing on integrating embedded SIMs to comply with this regulation, while connected entertainment services have emerged as a key selling point for carmakers.

Meanwhile, US health insurers will begin subsidizing M2M technology in volume next year as they start to recognize the potential long-term savings associated with M2M applications.

Devices can be used to constantly monitor a patient’s state of health and notify doctors or care workers in the event of an emergency.

Deutsche Telekom also expects middleware to emerge as a major catalyst for the development and deployment of M2M applications next year.

Used on top of existing ‘layers’, like connectivity and device management, middleware could provide support for common tasks in all industries – such as setting up heterogenous sensor networks for industrial monitoring – and help to drastically reduce development costs.

Next year will also mark the next evolutionary stage for M2M, says Hase, as the ‘big data’ phenomenon moves beyond collection to analysis.

“Today, it is already possible to detect attrition in production facilities by analyzing data in real time,” says Hase. “Combined with machine learning algorithms, such applications will recognize more and more patterns and allow completely new insights in our businesses.”

Deutsche Telekom also expects to witness a number of strategic alliances next year that will help to shape the future of the M2M market and overcome the major challenge of providing seamless services in all countries.

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