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Backoffice & OSS
Sigma says carriers should make IP fulfillment top priority
Customer churn can be prevented by thinking outside the service box
by Sean Buckley
Click here to listen to the Audiocast
In this Audiocast, Rick Mallon, vice president of product management for Sigma Systems, discusses how IP service fulfillment can help service providers stay viable in an increasingly commoditized and consolidated market.
Mallon addresses the following questions:
• With so much attention on building out capacity, driving new services and other innovations, it seems like Operational Support Systems (OSS) was always an afterthought; however, with the telecom industry becoming ever more competitive as cable operators continue to hone their residential and business acumen, it seems that Operational Support Systems (OSS) could be an even greater enabler for service differentiation. Would you agree?
• Despite the weak economy, Sigma had a successful 2008. Can you talk about what attributed to the company's overall growth throughout the year?
• Martina Kurth, research director at Gartner, was quoted in your year-end release as saying that in order to offset the decline in their voice revenues, operators must move quickly to offer new content, including video and advertising services. In a consolidating industry, how can both segments stay competitive and differentiate themselves over one another?
• Speaking of advertising, Sigma just announced a partnership with SeaChange for targeted on-demand advertising. Can you talk about that solution and what it will enable for your service provider customers?
• One of the other threats to the telcos and the MSOs is over the top video and other content. How can both entities get a slice of this growing pie?
Click here to listen to the Audiocast
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