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Results from IPTV trials revealed

More approachable IPTV services, improved interoperability standards needed

      

Two European telcos have disclosed the initial results of their IPTV consumer trials, with both firms expressing the need to make the usage of IPTV services more approachable for the consumer and for improved interoperability standards.


Speaking at the London-based SOFNET exhibition, Lars Adolfsson, a network strategist with Telenor, said that the company planned to continue with more IPTV consumer trials, but with an increased focus of better understanding what services are of interest to the consumer and the overall experience they provide.

“Specifically, we need to investigate why some user devices will not work with a particular server, how consumers can more easily locate content, understand why there is a need for so many ‘boxes’ in the home to receive IPTV, and better understand the interface logic.”

Adolfsson added that aspects of the residential equipment were becoming increasing complex, which was worrying for an operator given that this was the entry point into the home. “Also, the situation today where each IPTV player has a different GUI is not acceptable — there needs to be a generic control point.”

Support for these viewpoints was also forthcoming from Luca Pesando, the coordinator of fixed access and IPTV for Telecom Italia. “We must see IPTV becoming more user friendly, and there needs to be an effort to join together the many technologies involved. The growth in devices supporting IPTV willl not happen until there is a more comprehensive approach to standardisation.”

Pesando claims that the IPTV market is more of a promise than a reality today. “The traditional TV broadcast market is falling by around 7 percent each year, with satellite and cable operators being the benefiting from this. “IPTV can offer much more than traditional TV — interactivity being the easiest to understand, but it also holds the real potential to deliver time shifted TV, home networking, push services and download-and-play HDTV.”

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