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Carrier Services
GPS
IEMR: market for GPS services will rise to $13.4 billion in 2014
Compound annual growth rate of 51.3% predicted
by staff from releases
IE Market Research Corporation (IEMR), a Canadian-based provider of market intelligence services, announced today the release of its Q3 2010 Global GPS Navigation and Location Based Services Market Forecast, 2010 - 2014.
"While growth in the LBS market has not been spectacular in the past, we think that the increasing availability of GPS handsets and location based mobile services applications in the next five years will help accelerate adoption for portable GPS services," said Nizar Assanie, Vice President (Research) at IEMR. "The introduction of the Android location based services applications are beginning to get consumers used to the convenience offered by portable GPS. This and the fact that 40% of handsets shipped last year had GPS capability leads us to forecast a total addressable global market for GPS Navigation and LBS services to rise by a CAGR of 51.3% to $13.4 billion in 2014."
IEMR’s forecast provides annual estimates of LBS users, ARPU, total spend and other metrics going out to 2014 for 48 countries and 6 regions in the world. For each country, region, and globally, they provide forecasts for categories within the LBS market such as Voice-Guided In-Car Navigation, Voice-Guided Pedestrian Navigation, Mobile Maps, Mobile Maps Applications (weather, restaurant guides, traffic, etc.), and People Tracking. The report is based on IEMR’s Global Consumer Telecommunications Survey-- which covers 50,000 mobile users in 50 markets globally.
“The future of GPS navigation and location based services is definitely in Location Enabled Search and Advertising. Location Enabled Search and Advertising will see the biggest growth in terms of market spend, growing at a CAGR of 131% over the next five years to reach $5.9 billion in 2014,” said Mr. Assanie.
IEMR has also added a PowerPoint presentation and an audio conference with David Williams, Independent Contributing Analyst at IEMR, CEO of E-911 LBS Globe and formerly Product Manager, LBS Solutions at AT&T.
The report is available for purchase here.
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